Steve Jobs in 1997 stated that "Innovation is saying no 1000 times." He also went on to say that he was as proud of what they did not do, as he was of what they did accomplish. Even though he said it 18 years ago, I think it is more true today than it was back then.
It is really difficult to have a perspective that is so self-aware that you are just as proud of the "no's" as you are the "yes's" and that is when you know you should be saying no 1000 times more often than yes. Before you just completely dismiss that thought as so outrageous as to not be important, think hard about it.
There are several equally important issues at stake here. First of all is opportunity. I was recently re-reading a book that my mother wrote about "Growing up on the farm" before Alzheimer's started wrecking her mind. The shear volume of hourly choices in today's world versus "Growing up on the farm" is mind-boggling. It is such a severe contrast, that it is almost like talking about aliens from outer space. You and I have so many amazing possibilities and opportunities, that we must say no 1000 times! Part of the problem is that people of my generation have been brought up to say yes all the time, because our parents did not have any of these opportunities. We gotta get over that right now, and realize that Jobs had it right for the most part, Innovation (uniqueness, meaning, significance) is in saying no to the 1000 BSO's that want to capture us (Bright Shiny Objects).
Second of all is clarity. Every single time we carefully say no, we sharpen and refine our clarity about where we want to go and are aiming. If you don't know where you are going and you don't know what you are aiming for, you are sure to reach it. Clarity is that critical awareness that I am spending more and more of my significant thinking time developing. Clarity is a J curve, the more I get, the more I want and need, and it just keeps going . . . I haven't found its end yet.
Thirdly is focus. All of this begins to funnel me down a brilliant path toward what I can best do, that few others can do as well, to that which is my best contribution to making the world a better place for all of to live, an easier place to discover the Creator and His love for us. Focus is a wonderful terrifying place, where what you need to be doing well is clear, and there is no longer any place to hide from that responsibility.
Saying no is the very best possible path to the right yes. It is the right synergy of opportunity, clarity and focus to give you the best leverage to change the world.
