There is something sinister about what marketing believes are the values of 50 year olds. Since my brother will be turning 50 this Friday, I started shopping for a gift for him. I am thrilled that he is hitting this landmark epic birthday. It seems to me that this is a celebration worthy of something significant and something weighty and substantial.
But shopping for a gift for a 50 year old is terrifying. When you go to search "birthday gifts for 50 year old men" the results are so asinine that you use words like "terrifying" and I can think of a few other ones as well. Jewelry?? Really? Golf seems to be another big theme. Beer another BIG theme, along with wine and coffee options. Coolers and music and official "stocks" like for Ford or Harley Davidson were in abundance. The one and only gift out of the 100's of suggestions that I could even consider for my brother was a reprint of the New York Times front page of the day of your birth - that was a historical marker of sorts - it seems to have the appropriate weight for such a epic birthday.
The shallowness of the other suggestions was a very telling story about our culture and values . . . not to mention an assessment of the significance (actually the lack of significance!) that turning 50 has in North America. Now perhaps this is just me, or perhaps it is my twisted and warped perspective after living abroad for the last 20 years. But it seems to me that a person should have more substance to life after 50 years, than gourmet caramel popcorn.
But shopping for a gift for a 50 year old is terrifying. When you go to search "birthday gifts for 50 year old men" the results are so asinine that you use words like "terrifying" and I can think of a few other ones as well. Jewelry?? Really? Golf seems to be another big theme. Beer another BIG theme, along with wine and coffee options. Coolers and music and official "stocks" like for Ford or Harley Davidson were in abundance. The one and only gift out of the 100's of suggestions that I could even consider for my brother was a reprint of the New York Times front page of the day of your birth - that was a historical marker of sorts - it seems to have the appropriate weight for such a epic birthday.
The shallowness of the other suggestions was a very telling story about our culture and values . . . not to mention an assessment of the significance (actually the lack of significance!) that turning 50 has in North America. Now perhaps this is just me, or perhaps it is my twisted and warped perspective after living abroad for the last 20 years. But it seems to me that a person should have more substance to life after 50 years, than gourmet caramel popcorn.
